Consumer Outlet

As a professional trade association, PMA helps the worldwide photo imaging community achieve business success and adapt to new technologies. PMA continues its 83-year legacy of connecting photo imaging businesses to a network of knowledge and support.


PMA represents 20,000 members in 100-plus countries who actively contribute to the expanding $83 billion imaging industry. As photo imaging continues to evolve, this association has grown to represent the diversity in imaging: photo retailers and processors, manufacturers, commercial imaging labs, sports and event photography, custom picture frame shops, and scrapbook retailers. PMA is committed to helping these segments increase their profitability and expand their consumer, commercial and industrial markets.


Through the dedication of its membership, the guidance of its board of directors, and willingness of its staff, PMA gives the industry the ability to see, understand, and act on new opportunities. This purpose directs the development of PMA educational programs, business services, marketing research, industry publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the photo imaging industry and allows PMA to provide continual services and activities for members.


As you can see listed below are a lot of the more “peripheral” items which were featured at the PMA 2009. Check some of these items out. Some of these pieces are equipment while others are straight up software programs which can digitally recline your artistic ventures!


Western Digital WDA4NC20000N 2TB ShareSpace Network Storage System with RAID – This is available in 2 TB, 4 TB, and 8 TB capacities. Compatible with Mac OS-X Tiger / Leopard or Windows Vista / XP, the WD ShareSpace has a transfer rate of up to 1Gb/s, can be populated with 2 or 4 hard drives, has Ethernet connectivity, and features dual hard drive mounting rails. According to the folks at Western Digital, the WD ShareSpace offers Gigabit networking and transfer rates 5 to 6 times faster than other network storage systems. The WD ShareSpace provides multiple RAID configurations for data protection and speed – RAID 1 (Striped), RAID 1 (Mirrored), and RAID 5 when all four drives are fully populated.




Onone Software FocalPoint – Windows and Macintosh –
Ever took a picture where you found that the background was too distracting? Put the Focus where you want it with FocalPoint. The use of selective focus has been part of photography since the very first lenses were invented. There are many techniques used to control either the plane of focus or removing sharpness from edges. The most common way to do this is by controlling depth of field in the camera by using a large Aperture lens producing a narrow depth of field. This Photoshop plug-in lets you create such an effect without such hardware.–Selective Focus: remove distracting backgrounds and focus the viewer’s eye on the subject. Usually, additional hardware and knowledge are required at the time the photo is taken. Many of these tools have not transferred to Digital or behave differently with digital photography-Create realistic depth of field control, plane of focus control & selective focus to any image-Easily Add Vignettes, the lightening or darkening of the edges of an image.


It’s usually created either in-camera using hoods or in the darkroom by burning or dodging. FocalPoint uses the focus bug controls to let you simultaneously selectively blur & lighten or darken the areas outside of the sweet spot-A Virtual Lens: a single, intuitive control to adjust the sweet spot (the area in focus) -Save Settings & Create Presets so you can easily recall it-Tilt the sweet spot aperture in 3D, simulating the tilt effect of a view camera or tilt-shift lens. Increase or decrease the amount & feather of blur-Vary the blur style – a standard defocused look or add a little motion to simulate the look of certain lenses-FocalPoint always returns its results to a new layer in Photoshop, protecting your original image for further editing. It can even automatically add a layer mask so you can selectively paint out the FocalPoint effect-System Requirements: Mac OS X 10.4.8 or higher, G5 or Intel Core Processor(s).


Minox 60635 DCC Leica M3 Plus –
Get a Digital camera with a classic look and small size with the Minox DCC Leica M3 Plus. It features the miniaturized shell of the legendary Leica M3. Functional controls have been discreetly Integrated in the body, including the 1.5-inch TFT Color monitor. As a supplement to the Optical viewfinder, the display can Optionally help you compose the shot. You can also shoot film sequences in AVI format. With a Resolution of up to five mega pixels, this camera delivers detailed images with impressive sharpness. All Data are stored on SD cards with a capacity of up to 2 GB. It also has 32 MB of internal memory. A built-in Li-ion Battery provides the camera power supply. –5.0 MP CMOS Sensor (3.2 MP Hardware-resolution) -Image Resolution:-Still: 2048 x 1536 pixels (3.2 MP)-2060 x 1920 pixels (5.0 MP interpolated)-Video: 320 x 240 pixels-Internal Memory: 32MB Flash Memory-External Memory: SD Card up to 2 GB-Image capacity:-Super/high: approx. 20 images-Fine/high: approx. 30 images-Fine/low: approx. 50 images-Video: 60 seconds per Clip-Viewfinder: Optical (Galilean-style)-Display: 1.5″ TFT LCD color monitor-Compatible with MINOX Classic Camera Flash-Lens: 4 elements glass lens with IR filter glass-Focal length: 8.7 mm (= 42 mm compared to 35 mm film) -Lens aperture: F3.0-4x digital zoom-Focus range: 0.5 m, 1m, infinity -Automatic White Balance-Automatic Shutter speed-Self-timer: 10 seconds-Power supply: Rechargeable Lithium-Ion-Battery/ USB-cable-Auto power-off: OFF-Mode (after 60s inactivity) -File Format – Still: JPEG, Video: AVI-Computer Interface: USB-cable-Dimensions: 74mm(L) x 47mm(B) x 44mm (H)-Weight: approx. 110g–Minimum System Requirements-Microsoft Windows ME/2000/XP-Pentium-Processor or later-64 MB recommend-Video with 2-MB-RAM for displaying at least 16 Bit (High Color)-USB-port